What Is A Reverse Auction?

Is Dubli the Next eBay…Or Better?

admin — Sat, 27 Jun 2009 18:32:30 +0000

Let me ask you a question… if I came to you in 1995 and told you about a company called eBay and that you could share in the profits it generated without having to sell anything…what would you have done?

That very same thing has been happening with a company out of Europe since 2003. Does that sound interesting to you?

For perspective, eBay started in 1995, grew to 2.1 million customers by 1998 (3+ years), then exploded to 42 million customers by 2001. That’s 2.1 million to 42 million in 3 years! We expect DubLi to grow just as fast - especially due to the current economy.

Wouldn't you like to be in front of this kind of growth?

As you may know, in an eBay auction, the seller is charged the auction fee. In a DubLi auction, the bidder is charged the fee with each bid, in the form of a DubLi “credit” that costs 80¢.

In exchange for the 80¢ fee, the customer gets access to discounted prices at dubli.com, in the same way that a Costco member gets access to discounted prices at Costco stores in exchange for the membership fee. The DubLi customer also gets “entertainment” value in watching the price drop, which is critical to the viral growth of the customer base.

Most people look at Dubli.com and think it’s an auction site, in business to sell auction items to customers. This is not really the case. DubLi’s auctions are a strategic “means to an end”, and only a small part of the revenue model.

DubLi.com is an early stage shopping portal that aggregates shoppers on its website, and then sells those shoppers to major search engines and online merchants for click-through fees and revenue-share fees.

Aggregating and selling online shoppers is an established, multi-billion-dollar industry, led by companies like Google, Amazon, and eBay. DubLi is already a player in this industry with its largest customer for ecommerce services being Kelkoo, which is the search engine owned by Yahoo! in Europe. DubLi charges Kelkoo whenever DubLi shoppers click through to Kelkoo or purchase products from Kelkoo affiliated merchants.

The most successful shopping portals have “hooks” to draw traffic to their site. Google’s hook is search; Amazon’s has always been books; eBay’s is auctions. DubLi’s hook is reverse auctions and “shopping games” (entertainment shopping). DubLi uses reverse auctions and games to drive traffic to Dubli.com, and then has many different ways to generate revenue from there.

The good news is that the company is still in its infancy in the United States, and as we all know with Network Marketing - it is all about when you get in and start building your business… Take a look at the business information on DubliNetwork.com, and come back and leave me a comment and let me know what you think.

What Is A Reverse Auction?

Is Dubli the Next eBay…Or Better?

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